OUR PROCESS

From idea to execution

What does our production process look like?

Steps and project complexity can vary from a simple corporate talking head set to full scale commercial marketing productions - but this will give you a look behind the scenes at what it takes to create a successful campaign, photoshoot or commercial.

PRE-PRoduction

The genesis of something great - where the creatives, subject matter experts and marketing professionals converge to create something legendary.

Initial Consultation

  • Call and/or meeting - discuss: project parameters, deliverables, creative vision, budget

  • Estimate/bid delivered

  • Contract signed, creative strategy approved, and deadlines set

Planning & logistics

  • Locations acquired

  • Actors/specialized talent cast

  • Equipment/gear sourced

  • Production insurance acquired - needs vary based on size/scope

  • Production crew allocated

  • Specialized crew/gear sourced as needed: camera cars, robot arms, underwater cameras or infrared/night vision equipment

  • Permits acquired as necessary

  • Visual Effects (VFX) or 3D graphics planned in advance - consultation with VFX supervisor

  • Scripts written and storyboards created

  • Logistics: food, travel, lodging and transportation

  • Product received from client and function check completed

  • Meetings to align the vision and process - client, creatives, SMEs and technicians.

PRoduction

Where the rubber meets the road - the synthesis of all our work in pre-production leads to a successful capture of your content.

CAPTURE - the day of the shoot

  • Location

  • Cast: operators (veterans or active-duty,) SMEs and technicians

  • Crew: director, producer, cinematographer, photographer, audio, camera department, lighting, drone op, and specialized techs as needed

  • Client: marketing or product teams - or anyone else you’d like to include on set.

  • Capture - lights, camera, action.

    Doing your due diligence in pre-production is your best bet to ensure good production days.

Post-PRoduction

It all comes together here - in the editing room. We complete the project based on the creative strategy, do a little nit-picking and make sure everyone’s happy with the final product.

editing & delivery

  • Photos are edited and delivered to the client

  • Videos are edited, with multiple revisions sent to client for feedback and opportunities to adjust the flow and message

  • Music and sound effects added

  • Narration sourced and added

  • VFX created and integrated

  • Motion graphics, titles and logos created and placed

  • Additional shorter cuts for social media are created

  • Client signs off on the revisions and project is completed

  • The completed video is delivered as a fully-polished piece, ready for social media, web, TV, trade shows, or any other outlet.

 

Ready to create engaging content for your brand?

We’d love to discuss solutions to your media challenges - call us today.